Friday, November 29, 2019

An Online Degree is Beneficial in Non-Traditional Circumstances Essay Example

An Online Degree is Beneficial in Non An Online Degree is Beneficial in Non-Traditional Circumstances Essay An Online Degree is Beneficial in Non-Traditional Circumstances Essay There are not many things for which we do not use our computers in modern times. The Internet has become our constant and most trusted companion, allowing us to logon and get any and all information that we need in a matter of moments. And if information was not enough, we also have the ability to get any and all products online as well – where we shop for what they need from the comfort of our homes. The convenience of the Internet has also extended into the world of work where we are able to logon and be effective and successful employees without the daily commute. For students, the Internet has even opened up a whole new world in terms of opportunities for earning degrees. The online degree has become one of the most popular pursuits in modern times, as it allows those who may be in non-traditional situations to get their educational due without the time and logistical constraints imposed by traditional college classes. An online degree program is often the extension of a college degree program offered by reputable colleges and universities that recognize the need to expand their services online if they hope to compete. This, of course, benefits students as well especially those students who wish to earn a degree but are not in a position to travel to and from campus. An online degree program is perfect for students that: *Are already working a full-time job and do not have the time to make the commute to classes. An online degree program will allow them to complete the coursework and do the reading at times that are most convenient for them – even if it’s the middle of the night. *Have young children. With small children in the home it is often difficult to make the time – and have the childcare resources available – to spend on a college campus attending classes. An online degree program makes education possible. *Are far from their school of choice. Miles no longer matter now that online degree programs are available. By logging on to â€Å"attend† their classes, students discover that an education from the school of their choice is only as far as their computer.

Monday, November 25, 2019

Biography of Hernán Cortés, Ruthless Conquistador

Biography of Hernn Cortà ©s, Ruthless Conquistador Hernn Cortà ©s (1485–December 2, 1547) was a Spanish conquistador responsible for the audacious, brutal conquest of the Aztec Empire in Central Mexico in 1519. With a force of 600 Spanish soldiers, he was able to conquer a vast empire with tens of thousands of warriors. He did it through a combination of ruthlessness, guile, violence, and luck. Fast Facts: Hernn Cortà ©s Known For: Brutal conqueror of the Aztec EmpireBorn: 1485 in Medellà ­n, Castile  (Spain)Parents: Martà ­n Cortà ©s de Monroy, Doà ±a Catalina Pizarro AltamarinoDied: Dec. 2, 1547 in Castilleja de la Cuesta, near Sevilla (Spain)Spouses: Catalina Surez Marcaida, Juana Ramà ­rez de Arellano de Zà ºÃƒ ±igaChildren: 2nd Marquis of the Valley of Oaxaca, Catalina Cortà ©s De Zà ºÃƒ ±iga, Catalina Pizarro, Juana Cortà ©s De Zà ºÃƒ ±iga, Leonor Cortà ©s Moctezuma, Luis Cortà ©s, Luis Cortà ©s y Ramà ­rez de Arellano, Marà ­a Cortà ©s de Moctezuma, Marà ­a Cortà ©s de Zà ºÃƒ ±iga, Martà ­n Cortà ©sNotable Quote: I and my companions suffer from a disease of the heart which can be cured only with gold. Early Life Hernn Cortà ©s, like many who eventually became conquistadores in the Americas, was born in Medellà ­n, in the Castilian province of Extremadura, the son of  Martà ­n Cortà ©s de Monroy and Doà ±a Catalina Pizarro Altamarino. He came from a respected military family but was a sickly child. He went to the University of Salamanca to study law but soon dropped out. By this time, tales of the wonders of the New World were spreading across Spain, appealing to teens such as Cortà ©s. He decided to head to Hispaniola, an island in the West Indies, to seek his fortune. Hispaniola Cortà ©s was well educated and had family connections, so when he arrived in Hispaniola in 1503, he soon found work as a notary and was given a plot of land and a number of natives to work it. His health improved and he trained as a soldier, taking part in the subjugation of the parts of Hispaniola that had held out against the Spanish. He became known as a good leader, an intelligent administrator, and a ruthless fighter. These traits encouraged Diego Velzquez, a colonial administrator and conquistador, to select him for his expedition to Cuba. Cuba Velzquez was assigned the subjugation of the island of Cuba. He set out with three ships and 300 men, including young Cortà ©s, a clerk assigned to the treasurer of the expedition. Also along on the expedition was Bartolomà © de Las Casas, who would eventually describe the horrors of the conquest and denounce the conquistadores. The conquest of Cuba was marked by a number of unspeakable abuses, including massacres and the burning alive of native chief Hatuey. Cortà ©s distinguished himself as a soldier and administrator and was made mayor of the new city of Santiago. His influence grew. Tenochtitln Cortà ©s watched in 1517 and 1518 as two expeditions to conquer the mainland ended in failure. In 1519, it was Cortà ©s’ turn. With 600 men, he began one of the most audacious feats in history: conquest of the Aztec Empire, which at that time had tens if not hundreds of thousands of warriors. After landing with his men, he made his way to Tenochtitln, the  capital of the empire. Along the way, he defeated Aztec vassal states, adding their strength to his. He reached Tenochtitln in 1519 and occupied it without a fight. When Velzquez, now governor of Cuba, sent an expedition under Pnfilo de Narvez to rein in Cortà ©s, Cortes defeated Narvez, adding Narvezs men to his forces. After the battle, Cortà ©s returned to Tenochtitln with his reinforcements but found chaos. In his absence, one of his lieutenants,  Pedro de Alvarado, had ordered a massacre of Aztec nobility. Aztec Emperor Montezuma was  killed by his own people  while trying to placate the crowd, and an angry mob chased the Spanish from the city in what became known as the Noche Triste, or â€Å"Night of Sorrows.† Cortà ©s regrouped, retook the city, and by 1521 was in charge of Tenochtitln again. Good Luck Cortà ©s could never have pulled off the defeat of the  Aztec Empire  without good luck. First, he found Gerà ³nimo de Aguilar, a Spanish priest who had been shipwrecked on the mainland several years before and could speak the Maya language. Between Aguilar and Malinche, a female slave who could speak Maya and Nahuatl, Cortà ©s was able to communicate during his conquest. Cortà ©s also had amazing luck in terms of the Aztec vassal states. They nominally owed allegiance to the Aztecs, but in reality they hated them. Cortà ©s exploited this hatred. With thousands of native warriors as allies, he could meet the Aztecs with strength and secure a victory. He also benefited from the fact that Montezuma had been a weak leader, looking for divine signs before making any decisions. Cortà ©s believed that Montezuma thought the Spanish were emissaries from the god Quetzalcoatl, which may have caused him to wait before crushing them. Cortà ©s’ final stroke of luck was the timely arrival of reinforcements under the inept Narvez. Velzquez had intended to weaken Cortà ©s and bring him back to Cuba, but after Narvez was defeated he wound up providing Cortà ©s with men and supplies that he desperately needed. Governor From 1521 to 1528 Cortà ©s served as governor of New Spain, as Mexico became known. The crown sent administrators, and Cortà ©s oversaw the rebuilding of the city and expeditions to explore other parts of Mexico. Cortà ©s still had many enemies, however, and his repeated insubordination reduced his support from the crown. In 1528 he returned to Spain to plead his case for more power and received a mixed response. He was elevated to noble status and given the title of Marquis of the Oaxaca Valley, one of the richest territories in the New World. He was removed as governor, however, and would never again wield much power in the New World. Later Life and Death Cortà ©s never lost the spirit of adventure. He personally financed and led an expedition to explore Baja California in the late 1530s and fought with royal forces in Algiers in 1541. After that ended in a fiasco, he decided to return to Mexico but instead died of pleuritis on Dec. 2, 1547, in Castilleja de la Cuesta, near Sevilla, Spain, at the age of 62. Legacy In his bold but ghastly conquest of the Aztecs, Cortà ©s left a trail of bloodshed that other conquistadores would follow. Cortà ©s â€Å"blueprint†- to pit native populations against one another and exploit traditional enmities- was followed by Francisco Pizarro in Peru, Pedro de Alvarado in Central America, and other conquerors of the Americas. Cortà ©s success in bringing down the mighty Aztec Empire quickly became legendary back in Spain. Most of his soldiers had been peasants or younger sons of minor nobility with little to look forward to in terms of wealth or prestige. After the conquest, his men were given land, native slaves, and gold. These rags-to-riches stories drew thousands of Spanish to the New World, each wishing to follow in Cortà ©s’ bloody footprints. In the short run, this was good for the Spanish crown because native populations were quickly subjugated by these  ruthless conquistadores. In the long run, it proved disastrous because instead of being farmers or tradesmen, these men were soldiers,  slavers,  and mercenaries who abhorred honest work. One of Cortà ©s’ legacies was the  encomienda  system that he instituted in Mexico, which â€Å"entrusted† a tract of land and a number of natives to a Spaniard, often a conquistador. The encomendero had certain rights and responsibilities. Basically, he agreed to provide religious education for the natives in exchange for labor, but it was little more than legalized slavery, which made the  recipients wealthy and powerful. The Spanish crown eventually regretted allowing the  system to take root, as it was difficult to abolish once reports of abuses began piling up. Modern Mexicans revile Cortà ©s. They identify as closely with their native past as with their European roots, and they see Cortà ©s as a monster and butcher. Equally reviled is Malinche, or Doà ±a Marina, Cortà ©s’ Nahua slave/consort. If not for her language skills and assistance, the conquest of the Aztec Empire would almost certainly have taken a different path. Sources Hernn Cortà ©s: Spanish Conquistador. Encyclopaedia Britannica.Hernn Cortà ©s. History.com.Hernn Cortà ©s  Biography. Thefamouspeople.com.

Thursday, November 21, 2019

How Industrialization is Evaluated in Relation to the Industrial Assignment

How Industrialization is Evaluated in Relation to the Industrial Worker - Assignment Example Elizabeth Poole Sanford the middle class women were also affected by industrialization. The wealth and position of this women rose in a changing economic environment. An excerpt from Woman in Her Social and Domestic Character (1842), written by Mrs. John Sanford can draw arguments on how industrialization should be evaluated from a woman’s perspective. The excerpt considers the woman’s ideal function in relation to her husband. The debate in this case can revolve around the superstition that men have towards women and work, the role of a husband in relation to his wife. With industrialization and women trying to work would mean that she would become independent which was not the case before industrialization. In the excerpt â€Å"a really sensible woman feels her dependence, she does what she can; but she is conscious of inferiority and therefore grateful for support†¦Ã¢â‚¬ The debate would therefore be narrowed down to the power of woman in the arena of industri alization. Ch. 23, Q.2Conservatism and liberalism was characterized by the many political developments that occurred during the period when there was numerous eruption of revolution in Europe. Romanticism was the most important of these reflecting in different ways, both conservatism and liberalism. . Romanticism rejected the formalism of the previously dominant classical style and it didn’t limit itself to the enlightenment rationalism or the stark realism of everyday life, and emphasized emotion and freedom.

Wednesday, November 20, 2019

Persuasive Messages Letter Assignment Example | Topics and Well Written Essays - 250 words

Persuasive Messages Letter - Assignment Example These schools are a testament to the effectiveness of our simulation programs as educational tools and prove that we deserve our ranking as the premier business educational tool worldwide. Having come from the education sector myself, I believe that we can offer your students the kind of learning experience that cannot be offered by our competitors. I assure you that you will find our information valuable. Please, allow me to offer your office a free review copy of Capstone Business Simulation, our own simulation program. Discover for yourself what the likes of GE, Goldman Sachs, Johnson & Johnson, Caterpillar, Allstate, and Samsung already know. You will not be under any obligation to purchase the Capstone Business Simulation Program even after the evaluation period of the software has expired. Your copy of the software will be in the mail the minute I receive your mailing address. As the CEO of Capsim Management Solutions, I give you my word that all of your contact information shall remain confidential and will not be shared with any third parties. Feel free to call us during regular business hours from Monday - Friday for clarification of any questions or concerns you may have. You may also contact us in order to request for your school name removal from our mailing list if that what you so

Monday, November 18, 2019

American Sci-fi Films of the 1990s Research Paper

American Sci-fi Films of the 1990s - Research Paper Example At this point, we saw more realistic and even more grandiose computer-generated images on our movie screens. The digital world made the impossible possible and exemplified the reality that anything and everything can now be translated to the big screen (Hall and Neale, 253). Since everything can be done in computers, what was previously ‘unfilmable’ was now a distinct possibility for many filmmakers. Through digital technology, battles in space through the film ‘Starship Troopers’ became a much more realistic fare and floating on air became less of a wire-controlled exercise in the movie ‘The Matrix.’ The themes for most science fiction movies however, for the most part, retained elements of violence seen in earlier science fiction movies. Violence in these movies is in its bigger picture. It is important to note that the 1990s also signify the post Cold War period, and yet, the threats of smart bombs and high technology weaponry very much grace these 90s movies (Rukeyser, 45). We also see the media spectacles of the Gulf Wars translated in movies, and later, that of the war on terrorism. â€Å"The Cold War may be over and the threat of a nuclear war lessened, but in both the fantasies of science fiction film and the â€Å"reality† of the news, violence is in our face – enhanced and perfected with military and media technology, but violence nonetheless† (Rukeyser, 45). These new avenues for entertainment have taken on more picturesque images in film and the popularity of such films has grown even more. As the violence has evolved throughout the years, the darker and more violent image of the future have also been seen in these films. These darker and more violent depictions highlight the post-apocalytic images of the future, easily brought to life in the screen through computer-generated visual effects (Cornea, 161). These futuristic images are apparent in the movies, ‘The Matrix’, ‘ Johnny Mnemonic’, ‘The Lawnmower Man’ series, and ‘The Net.’ These movies also portray the fact that the violence and the darkness is not just in our surroundings or our environment, but they are also in us. Through these depictions the science fiction genre now exemplifies how the current reality can be thrown off guard and can be differentiated from our realistic experience of the world (Bould, 139). On a positive note, these movies seek to present a postmodernist view of the world, a rejection of all things modern and how such technological developments have ran rampant over the world and over our lives. To a certain extent, even as they utilize the modern technologies introduced in recent years, these same technologies are also depicted for the problems they have and will bring to humanity (Lopez, 137). ‘The Matrix’ movies especially show how technology has led to more problems and issues. These problems and issues created by technol ogy lend support to the importance of returning to the past and the traditional way of doing things (Rukeyser, 46). They present opposing views on modernism, portraying modernism as one which can potentially be more trouble than it is worth. The 1990s science fiction movies use different modern functions and powers. They often bring together opposing elements. In other words, science fiction is a double-edged sword (Schummer, 142). In effect, it can sometimes be rational and emotional, and it sometimes coordinates the secular and the scientific

Saturday, November 16, 2019

Processes Innovation And Sustainable Development In Society Commerce Essay

Processes Innovation And Sustainable Development In Society Commerce Essay Propose new ways to manage sustainable development objective for to improve the quality of life on all side, Whether on business in the manufacturing of use of resources it is about new ways to manage sustainable development and environmental resource planning in society. Production of integrated model that promotes innovation in production processes and objectives of Slovenia on social development is to improve the quality of life and welfare of all persons measured by indicators of human development and social risks and sustainable development to include the three aspects. The economic, social and environmental. Linked and interrelated any development project. The third element to consider in this sustainable development is something that far more than just the environment. And so on Innovation technology, sustainability and society Jurgan Dorman [2001] This method is improve sustainability all for society all for society development on to innovation to become more sustainable. The method is how new products and service and can aims to help companies to identify market needs to match their core competence all of these to develop knowledge and innovation in the profession. Encouraging business to innovate to become more sustainable. It aims to help companies to identify market needs to match their core competences, and how new products and services can be developed. by helping to develop social study by young people seeking opportunities to learn to work together. And graduate education to develop knowledge and innovation in the profession but Sustainable innovation climate change mitigation Nelson , New York [1993] To climate change mitigation in natural resources and environment problems that occur because of rapid population increase. The idea is to use the system to for promoting sustainable innovation for climate mitigation is manage natural resources in the form plant communities relative to the climate. Natural resources and environmental problems that occur. Because of rapid population increase. The deterioration of natural resources quickly timely. Essentially relies on a database. Management system. Improve information systems at any time. Convert the area to be effective. Committee has been involved with teaching and learning, as well as GIS GIS application used to manage natural resources in the form of research with many different projects such as application of remote sensing and geographic information system or Sustainability and innovation, learning and Culture change to develop the principle that underpin of innovation effecting cultural change a learning organization need to progression from environmental management to sustainability management. These definitions share a view that long-term economic and social change can only be sustainable and beneficial when safeguarding the natural resources upon which development depends. But this means that managing the trade-off between the three legs of sustainability, is the greatest challenge to capitalist organization behavior .There cannot be a win situation for all of the three spheres of sustainability in the short term only in the long term within the sustainability framework. It is crucial that this area is addressed in the evolution of sustainability management systems organizations must have a solid basis to build their systems on so that the best advantage can be made of learning and evolving beyond the implementation of EMSs as they are currently constructed. Malcolm McIntosh, Bela Arora [2001] 2 Innovation and Sustainability in central Europe Imre Kovcah[2006]- Competition in the business on creative thinking of The direct answer to mind of consumers are product or service development walk next goal is one of the market, And maintain that commitment with the creation of sustainable growth to continue. As well as personal development. All of these are the work of operators to use both science and art of planning. Increasing competitive pressures are strongly associated with globaliszation of economy and economic structures. So, the question is how companies, regions and states are able to face up these pressures and become more competitive within the global economy. It is impossible to build up economy of the Czech Republic on the strategy of low-cost economy profiting from provisionally low input costs (especially low wages). This strategy is menaced by eastern countries with traditional cheap labour force (e.g. China, India) and the Czech Republic must build up its economy on different basis. It is necessary to encourage innovatory ability of companies, increasing quality of human resources, research and new technologies to become more competitive not only within the Europe but also all over the world. All these factors are significant for innovatory economic development within the Czech Republic. So, it is necessary to research the ability of regions within the Czech Republic to absorb or induce innovatory economic development. National innovation policy in modern developed states is one of the most significant and efficiency policies. There are innovation policies formulated not only at the national but also at the regional level in the developed states. Projects and their sources, dynamics, social availability and 3 Sustainable Business Model: Time for innovation Diane Osgood [2009] as these markets develop, their power can be integrated into business models and harnessed to help consumer make smart choices. Heres an illustrative case study :Due to local regulation in New South Wales, Australia, individuals can bundle their validated reduction in carbon emission and sell them on the NSW carbon market. An entrepreneurial company, easy being green, created a business trading energy-efficient light bulbs for individuals carbon credit when the price for carbon was high, this was a nicely profitable business that gave consumer a financial reward for switching to an energy-efficient product. Price volatility in the carbon market caused this pioneering venture to go belly up. Indeed, failure will always be a part of the pioneering landscape, especially when commodities have unstable market support. Creativity in order in order to produce goods and services create new value in it self for success business innovation side and the rigorous process of i nnovation management but 4 Sustainability Management, innovation and entrepreneurship In this method is helping the invention of products, support or protection. Because although the state agency that provide support for any innovation is protected with the idea to create sustainable that is a patented (Patent) with the development to the benefit of the commercial, Protection technology produces, Was instrumental in building alliances, Promoting investment To be set up manufacturing bases in the country and promote investment in research, Improve the quality of products continuously. This will lower the price. Weber [2005] Hà ¼lsmann[2003] a resource management sustainable when supply and consumption of material and imam-terial resources are balanced out. Just like the market is an institution that balances demand and supply; this resource community is the virtual place where resource consumption and supply are balanced out. For businesses this implies two different definitions of success (Hà ¼lsmann 2003): Companies have to be successful in the market (be profitable) and to main-tain their vital resources (be economical). Sustainability and innovation are deeply connected Nick Carlson [2101] In this theory, related to innovation and sustainable improvements and new development to be a good thing for example, manufactures detergent Tide has revealed that. Washing powder in his niche in the hot wash is most effective. Green tiles and glass tiles, glass tiles, the study found that when the new production will help reduce raw material and energy rather than ceramic tiles. The found that enable the development of good quality and economical as well innovation Are deeply connected thats have been developing some things new , and improving old products and products and processes through sustainable design. Furthermore still have been products that reduce raw material and energy waste that small changes shared by large bodied of people of people to commit the most changes in the same way 5 Sustainable innovation organized by the centre for sustainable design Martin Charter Tom Clark, [2007] Sustainable innovation organized by the centre for sustainable design products that have been developing in the median long-term many opportunity in response to market demand to be useful need for implementation in business will have to changes from experiences. The urgency of sustainable innovation is becoming internationally recognized as a vital contribution if not a panacea towards a sustainable future. The economic and business opportunities are also being recognized as immense. There are emerging positive signals of strengthening drivers and activity by governments and business recognition and discussion of the problems, however, is far from universal and recognition does not inevitably lead to a solution. Societies, economies and markets are still a long way from making the necessary changes to create widespread demand for sustainable products and services, and therefore demand for sustainable innovation but Invention and Innovation for sustainable development Although sustainable innovation is the practice of protecting the environment while improving living standards for all, and innovation and innovation is key to its success. Invention and innovation for sustainable development isnt just about developing new technology, but includes new processes and new ways of solving old problems creative despite the fact that people everywhere have an innate ability to be creative, rich country are not doing enough to stimulate and harness invention and creative thinking, and poor country tend to stifle innovation and creativity outright. Invention and innovation for sustainable development sustainable development is for all country, not just developing ones. While rich country need to develop their own impact on the environment, poor country need to develop their own innovation capacity in order to address their own particular needs. Julia Marton Lefever, Chair [2003] 6 Directional Certainty in Sustainability-Oriented Innovation Management Niko Paech [2000] Directional Certainty in Sustainability-Oriented Innovation Management the innovation process requires a different structure are not committed to the optimization its start should be returned to the decision level which the innovation direction Directional certainty then takes on a level of importance which extends beyond mere fine-tuning Therefore, if it is to serve the purpose of sustainable development, a change of course cannot be achieved while the mode of change remains otherwise structurally unchanged. Even innovations meant to be sustainable can have unintended effects, leave scars, and accelerate growth in consumption also Innovation management methods and tools for sustainable product service system Jelsma J(2000) , Mont O (2001) Innovation management method for sustainable product service system in case study is the act introducing something new tangible product and in tangible product create something new tangible product and in tangible product create something new or different from the others based on changes to create an opportunity and must be clear and focus on the development and most importantly, the act must be done innovation has to happen innovation one step. However, innovation in organization all organizations will then be successful most important cause of behavior due to the blocking ability of innovation that is not accepted or are afraid of what will be changed. Therefore important that business must be deal before proceeding with the organization for innovation we should need understand the overall business environment or industry groups that exist at present, which is considered appropriate in terms of the need for change , environment within the enterprise i s ready to innovation in the organization or not whether in terms of funding and personnel but 7 Technological innovation fostering sustainable development: some case study in Belgium. difference and thinking same on paragraph technological innovation fostering sustainable development in case studies, Which are drivers for innovation is however not only based on technology, but also on a dynamic management of human resource and long-term to the evolution of potential markets, case study of sustainable technology that differ from spreading to other technology to compare the distribution of their use of technology to promote innovation to diversify the group of potential adopters because most small organizations are often linked to the global organization of Belgian and Research will be sold to a wide range of products covering a comprehensive new teacher and the problem is depends on the response to external pressures. Environmental protection in a competitive trading standards lead to a new replacement product at the firm level reveal that there is not a single pattern of interactions between market strategy, environmental pressure, innovation process, human resour ce management and the regulatory and political context sustainable development opens opportunities for new products and markets, which are drivers for innovation. Innovation is however not only based on technology, but also on a dynamic management of human resource and a long-term approach to the evolution of potential markets. Gerard Valenduc, Cecile Patris, Francoise Warrant (1997-2001) Sustainable innovation organization and goal finding Bansal P, Roth K. (2000) sustainable innovation organization and goal finding explores the persona of the change agents and leader new in terms of transformational strategies for sustainability in order to identify the people with right set of behaviors as well as to develop the right set of techniques to make the transformation change to sustainability also 8 The role of Nature in Sustainable Innovation (Beaver, 2001) the rule of nature in sustainable innovation it may be noted, to paraphrase Beaver, that over 60% of all economic growth is due to technological advance rather than improvements in labor productivity. Jacobs (2007) The emphasize the importance of design in products and processes and the need to cooperate with partners in long term projects. They focus with partners on sustainable product development, marketing programs, sourcing and supply chains to improve health, social justice and long term prospects in addition to How innovation supports sustainability? Accord how to supports sustainable well define how countries can meet the needs of their people today without compromising those of future generation it has been a guiding principle for world economic development. Dow Cronming [2004] Forum 2009 making sustainable innovation real IXL center [2008] making sustainable innovations real are excellence and leadership will feature leaders in resource efficiency, clean and renewable energy, and sustainable construction and development but however it different with link between sustainability related innovation about thoughts that can be liked in different to be the success of the other industry to adapt to the organization people will be able to link and combine things together should be a person experienced a variety to see. Was faced with the every things that are fairly large and diverse experience is an important feature. For innovation by dint of thinking thoughts that can be linked in different ways, if simple is to learn from the experiences of others, especially from industry and other business but 9 Links between sustainability-related innovation and sustainability management This is because they tend to limit our learning to live, only in industry organizations operate to miss or lose the opportunity to learn and experience. The success of other industries to adapt to the organization people will be able to link and combine things together should be a person experienced a variety to see. Was faced with the very things that are fairly large and diverse experience is an important feature. Marcus Wagner, [2008] Sustainable Innovation and the Prometheus Effect Mark W Mcelroy[2004] sustainable innovation and the Prometheus effect action taken on the basic of knowledge about what work, social and environment related to business and globalization since our prevailing epistemologies legitimize such position by resorting to the same fallacious appeals but Science, Innovation, and Sustainability Chris Hollstedt [1996] Innovation and sustainability of science is to develop and establish goals to conserve the worlds biodiversity, sustainable use of components and the equitable sharing of benefits from the use of genetic also 10 Science, technology and innovation for sustainable development Machael Bordt , juio Miguel Rose and Johnne Boivin[2006] science technology innovation has taken on a multitude of meanings foundations of a more peaceful, prosperous and just world based on the principles of human dignity, equity at the global level are admirable, they are not based on a systematic concept framework that account the functional relationship between its various components. However Volunteer Tourism: Sustainable Innovation in Tourism, or just Pettin the Critters? what is whether of the development is a study of relationship between two volunteer tourism host thats suffering from a lack of affordable health care with minimal access to quality public education and healthy food and drink both are experience the benefit and the challenges of receiving volunteer tourists this is an attempt to illuminate the relationships between and among volunteer tourists Nancy G. Mcgehee[2005] Sustainability Innovation (Student Challenge) University of Michigan[2015] sustainability commitments the Dow chemical company has established the Dow sustainability innovation student challenge award to recognize innovation aligned with companys sustainability goals based on demonstrated academic excellence in the field of sustainability in the same way 11 The Dow sustainability Innovation Student Challenge Dow set important goals improve the environment, health and safety performance of people around the world and was recognized for its achievements strengthening relationships within the communities where Dow operates, continue to improve our product stewardship and innovation to solve the worlds most pressing problems, and reducing our global footprint. The Dow Challenge presents a unique opportunity to recognize outstanding students at the University of Michigan for their innovative ideas in pursuit of sustainability. On behalf of the University of Michigan, the Graham Environmental Sustainability Institute has accepted responsibility for the promotion and management of this program. Noah Wilson Rich[1995] Sustainable Innovation (Drivers and Barriers) Andrew Dearing [1236] Drivers and Barriers sustainability innovation about the link between their own values and those of their customers but there is much more to be done and important lessons to be learned and applied, especially to obtain innovation that addresses the social pillar of sustainable development. There are many ways in which other stakeholders can assist these efforts sustainable development is a metaphor for opportunity and progress as well as a reminder of obligations and uncertainty. It requires a step-change improvement in performance. Merely doing better what we are already doing is not sufficient to meet the needs and aspirations of a growing world population with dignity. At the same time, commercial success depends upon carrying out business in value-creating ways and 12 Sustainability (Driven by innovation) Carsten Beverungen [2009] driven by innovation targeting markets driven by wellness and sustainability their worldwide presence and consumer insight enable us to support our customers in boosting efficiency and in serving target groups that personal well-being and comfort With our throng focus on natural, renewable raw materials, we follow the logic of nature. As a successful company, we seek to play an intergral, proactive role within the wider social environment always showing deep respect for the cultures in which we operate. With our trong focus on natural, renewable raw materials, we follow the logic of nature. Accordingly, they seek to work in harmony with the environment. Their products, concepts and services enable our customers to reduce the ecological impacts of their products and processes but Sustainability Innovation Lab (Engage) In theory, this involves design In order to provide better social and ecological systems. This innovation requires the cooperation of the community. And the actual trial. To develop the resources and the environment in a better way besides different thinking about innovation lab engage focus on a key issue it was clear while this innovation this innovation lab was customized to the dilemma and context of this particular client, the process architecture and manner of hosting are relevant to other largess stakeholder issues seeking to spur innovation and action in a short period of time. Peter Merry and Tatiana Glad[2009] 13 Sustainable Saudi business tourism (SBT) innovation: improving the position of SBT coping with information system Kiss [2004] In theory about the process of tourism development is sustainable. Based on elements of product and service development, these events will vary. Both products. And patterns of service. This will all depend on the environment and the knowledge that it is an advantage in business. Sustainable development will lead to the development of something new and better efficiency. The concept of sustainable development has received attention of academic and government are significant and have contributed significantly. This has resulted in the development of sustainable tourism operators have the opportunity to achieve a high. Sustainable business tourism we study this theory about process sustainable waste components products and service development competition this will instead them in order to at how different products present them smart changes rules if they Dioxide order of magnitude on the other hand, From the editor / why green is growing (when not much else is) also they study about the concept of sustainable tourism development has received attention in academic and government support and is very explicit in a number of policies for sustainable tourism and books document. The discussion of sustainable tourism is often limited to analysis of how to ensure continuity of travel by reducing the negative impacts in other words, it may be pointed out that the concept of sustainable tourism, a lot of about the continuity of tourism than it is about support for the sustainability of tourism. Harper Collins, [2009] 14 Advancing sustainability though change and innovation: A co-evolutionary perspective Coupland, Ehrenfeld[2005] In theory, this will tell the benefits of decisions and the impact of what variations. Such as evolution ,ecological, social and participatory If the service.   How to adjust the social system and ecosystem, can enable a new social norm of the structure and making process decision. Correlated evolution of interacting with a dynamic ecosystem of emergency activities worth empowerment in the country have adapted by developing a high level of science knowledge to solve the problem of the risk of continuing. Environmental risks associated with the distribution.   Society is reflected in new   criteria and procedures relating to the environmental consult around the community. Advancing sustainability through change and innovation that how to adjust between social system and ecosystems can enable a new social norms and processes of decision-making structure of the community evolution relationship to interact with a dynamic ecosystem of emergency activities i n the country have adapted by developing a high level of scientific knowledge around issues, making them toxic to engage in continuing although 15 Innovation system dynamic and sustainable development challenges for policy Dr.Maj Munch Andersen[2004] National Innovation System is a network of institutions in the national economy with activity and interaction between them. National innovation agency recognize the importance of increase competitiveness of national industry with the goal of intervening in the innovation strategy of the industry is restructuring or fundamentals of the industry. Innovation system dynamic social of norms and processes provide innovation planning system to make exchange of knowledge to initiatives to alter the import and innovation of technology to generate new business with higher added values and innovation as an alternative to the strategy that industry. The NIS perspective, this journal has argued, make up a new rational in environmental policymaking, the possible implications of which yet need to be further explored and tried out. At first the NIS approach seems to resemble the IPP (integrated product policy) as promoted by environmental policy in later years. But while both seek to promote company voluntary environmental action however, 16 Education, research innovation for sustainable development education, research and innovation for sustainable development as for global knowledge dissemination, one is left to wonder what policies can be envisaged to help SME to access knowledge that has been publicly promoted, suggested that both competition and co-operative research, to develop a global innovative society, pointed out the importance of Third Level Education for the optimal creation and utilization of science in innovative activities, both for the economy and the society as a source of technological and social innovations .Patrizia Tiberi Vipraio [2007] Education for sustainable development innovations programs in African university UNESCO [2006-2007] We study this theory about the purpose of the UNDESCO to facilitate networking and exchange link. And interaction among stakeholders in ESB, of the quality of the increase of teaching and learning in education for sustainable development, helping the country to make progress and achieve Millennium development goals through ESD. Efforts, and country with new opportunity to incorporate ESD into efforts to reform education. Mainstreaming environment and sustainability into university partnership aims to enhance the quality and policy relevance of university education in through the implementation of environment and sustainability as an underlying topic in diverse curricula and as practice in all other aspects of university life which will benefit the lives and careers of the direct program participants but 17 Sustainable innovation and business schools David Cooperrider [2003] We study this theory about the design is committed to build. Thinking and design skills. Experience into it self designed to introduce the innovation of its own for product development. Idea of the design process and are thought to vary. Depending on who invented the form of such things. Perhaps that is designed to be a problem. This decay is designed to develop the fix came out perfect. To take advantage of products and value products different sustainable innovation in school they believe that faculty in business school everywhere should be engaging in this kind of process, designing for a sustainable world. Management essence all about directing vision and resource toward inspiring the strongest joint performance and achieving the greatest results, in the same way Sustainability innovation in United Kingdom schools Sustainability innovation in United Kingdom school for learning environment learning difficulties, the overriding aim is to create socially progressive and resource efficient designs. The designs should provide inspiration learning environments shaped around people and deliver improved environmental performance in the present, they should also ensure the building has the ability to incorporate further renewable and low carbon solutions in the future, as the economic. Sustainable thinking has played a key role in generating exemplary educational buildings and master plans. Whether an innovative technology academy or a low energy school for students with learning difficulties, the overriding aim is to create socially progressive and resource efficient designs. Its sustainability credentials comprise the following : Passive cooling Thermal mass is extensively used to eliminate the need to install mechanical cooling. Earth tubes To further increase passive cooling, under the school and up through concrete risers, thereby using ground source cooling to temper the air prior to introducing it into the teaching areas. Winter Gardens These are key to passive stack ventilation in summer and reservoirs for heat reclamation in winter. Orientation The building is designed to catch low angle sunlight in walkways where it can be captured and reused through central air handling units with heat exchangers, while avoiding summer sun angles and overheating. Classrooms predominantly face north to minimise the use of blinds and maximise the quality and quantity of daylight. Head, W. and R. Buckingham[2009] 18 Innovation and sustainability : empirical influences of environmental management on corporate RD in Europe Albrecht ,J [1998] empirical influences of environmental management on corporate in Europe environmental management system and particular manger activity to reduce negative environment impacts have a positive influence on the probability of firms to carry out environment innovation, short environmental innovation in order to avoid a common issue with empirical on the other hand, Knowledge, innovation and sustainability the implementation of voluntary environmental policy in Greece: the case of environmental management system Radaelli, 2004; Boorze Risse [2000] for example this case study of environmental management system the implementation of environmental management systems for both enterprise and city level there new tools are considered to be crucial instruments for sustainable development and ecological modernization strategy, because they support ecological efficiency and innovation the implementation of EMS and the adoption of innovative technology can help the reduction of emissions, the saving of energy and water and the environmental awareness of the public 19 Sustainability innovation cube A framework to evaluate sustainability of products innovations Erik G. Hansen [1987] sustainability innovation a framework evaluate sustainability of product innovations introducing the concept of sustainability-oriented innovation they highlighted the fact that objective evaluation methods for defining sustainability-related innovations do currently not exist due to the multidimensionality of sustainability. Instead, SOI are innovations which are individually perceived as adding positive value to sustainable developmen

Wednesday, November 13, 2019

Beyond Good and Evil: Nietzsches Philosophy on Good and Evil Essay exa

Friedrich Nietzsche was a philosopher in the 1800’s. His work has since influenced, impacted, and brought forth new questions for many philosophers to follow. One of Nietzsche’s famous writings Beyond Good and Evil expresses his views on society and the two different classes it holds, slave and master. He expresses his belief that the two are in warfare with one another, the strong (master) fighting for the will to power, while the weak (slave) tries to pull the master down to their level using clandestine forms of revenge. Nietzsche believed the slave morality was one that included humility, obedience, and submission, and was the destructive choice and attribute of Christianity, while the master morality was full of arrogance and pride and that power of man himself is what needs to be attained. Nietzsche sought to prove that the master morality was the only true way to success in life and this was to come at any cost, even the cost of another weaker individual. Nietzsc he’s theories do not hold true against the ultimate truth of the Bible, where in which all has been tried and proven true, time and time again. Master Morality To Nietzsche the master morality was the attribute of the ultimate race, a race not of color or ethnicity, but one that fought for power. The masters were those who by force and power sought after what was good, which included anything that would be helpful. Not concerning them selves with society as a whole, only with rising to power and the responsibility of self. The masters he believed were to dominate the slaves and the slaves should just willingly submit. The master morality was often attributed with qualities such as power, nobility, and independence, placing them beyond good and evil. Striving t... ...God came to give us life but that the enemy comes to kill steal and destroy, so it appears in Nietzsche’s case the enemy won. God made His choices clear and told us what choice to make in Deuteronomy 30:19 where He says chose Him, choose life! Choosing life is choosing God’s way, and His way includes nothing of the master morality Nietzsche claimed so much passion about. I am however saddened about the choice Nietzsche made and angry about the deception of the devil, but I am happy about one thing, that is that I do not have to choose a master or slave morality, rather I choose God, who is the Author and perfector of my faith and we be the Ruler of me and my house for evermore. Work Cited The New Oxford Annotated Bible: With the Apocryphal/Deuterocanonical Books, New Revised Standard Version. Michael D. Coogan, editor. New York: Oxford UP, 2001. Print.

Monday, November 11, 2019

How a Job Analysis Is Used to Create a Job Description

Explain How a Job Analysis is used to create a Job Description The team was comfortable differentiating between job analysis and job design. Most of us, as first level supervisors, have some to little input into the job analysis but usually have much more input into the job design. The team was comfortable comprehending the objective of how a job analysis is used to create a job description. Several of the team members have had some sort of experience with job analysis or at least were comfortable with the concept.From the reading, we learned that the purpose of job analysis is to â€Å"specify the work to be done and the personal characteristics that are required to do the work† (Cascio, 2010, p. 167). Human Resources (HR) will develop the job analysis based on the needs of the customer. We also learned that HR will use the customer’s requirements to conduct a thorough job analysis to determine the tasks, experience level, and other job characteristics or requirements of a job.Most students, in their jobs, do not have a hand in analyzing what was needed for a certain tasks received from higher leadership, but instead had to fill the task with the most qualified person. Another student, in his role as a manager, has developed statements of work and the job descriptions for each required position. This student has used the technique numerous times throughout his career.The group agrees that a proper and legal job analysis is best summed up by two statement â€Å"To ensure job relatedness, employers must be able to link required knowledge, skills, abilities, and other characteristics (measures of which candidates actually are assessed on) to essential job functions† and â€Å"Finally, recognize that under the ADA it is imperative to distinguish â€Å"essential† from â€Å"nonessential† functions prior to announcing a job or interviewing applicants. Cascio, 2010, p. 169). Explain the Functions of a Job Description Like the first objective, the team was comfortable with the explanation of a job description. The functions of a job description was a simple topic to understand. We learned from the reading that the job description is a direct result of job analysis (Cascio, 2011, p. 167). Most of us have had at some time dealt with job or duty descriptions as part of our jobs.In fact each of us, when we applied for our jobs, had to read and understand the details and requirements of the job description. Two student have had a hand in creating job descriptions for positions on contracts that they have worked on or managed. Job description shows the tasks required to fulfill customer requirements. Another student expressed how being in tune with the responsibilities of one’s’ job is critical for the success of the business.Goals are also essential, as they allow workers to understand what they are doing on a daily basis and how these goals relate to company objectives and the strategic plan. The rea dings introduced a couple of other job descriptions used today: behavioral and video. References Cascio, W. F. (2010). Managing human resources: Productivity, quality of work life, profits (8th ed. ). New York, NY: McGraw-Hill/Irwin. Retrieved from University of Phoenix Library website: https://ecampus. phoenix. edu/content/eBookLibrary2/content/eReader. aspx

Friday, November 8, 2019

The Color Purple1 essays

The Color Purple1 essays Change over time was a theory that was first realized by the Greeks and, only thousands of years later, accepted as fact. As time goes by, things change. And this change is never more evident than in human growth and development. But what is it that causes human metamorphosis to occur? Oftentimes, the change comes from within, simply the innate desire to improve oneself. Other times, the transformation is directly the result of outside influences; such as a significant event or inspiration from respected individuals and role models. The latter is the case in Alice Walkers The Color Purple. In this novel, Walker uses the influence of other strong female characters to act as catalysts on Celies journey of self-discovery. Inspired by Sophia, Celie is able to establish her independence from her abusive husband. Celie knows she is controlled by Mr.___ and acknowledges this when she ...think bout how every time (she) jump when Mr.___ call (her) (Purple, 38). Celies weakness is justified, considering that male domination is a constant in her life. Passed from one chauvinistic man to another, women in subordinate roles is all she knows and can relate to. As put by critic Donna Winchell, At first fighting back does not even seem an option, survival seems the best she can hope for, in this world at least (86). However, witnessing the relationship between her son-in-law Harpo and his wife Sophia brings Celie to the realization that such abuse is not necessary and instills in her the desire to stand up for herself. This is evident in Celies envy of Sophias strength towards Harpo; I say it because Im jealous of you. I say it because you do what I cant (Purple, 42). Celie longs for the courage she finds in Sophia. Years of abuse has made her feel that she cannot assert her own independence, and that she is powerless against her husband&apo...

Wednesday, November 6, 2019

How To Improve Your Educational Content Marketing

How To Improve Your Educational Content Marketing For several years, I was an art teacher and a substitute teacher (K-12). Most of what I remember from my teaching days all those years ago are things like keeping the senior guys in my â€Å"easy A† art class (as it turns out, it wasn’t an easy A) from sticking the wooden rulers in the heating unit fan and how using certain epoxies with the seventh graders was always a huge mistake. But being a teacher is a tremendous life skill, if you ever get a chance to experience it. You lose the fear of speaking in front of groups, you learn to be organized and methodical, and you learn how to talk about something in a way that helps others understand it. You also become aware of the different approaches to educational theory- and that’s what we’re going to take a look at. Your educational content marketing, after all, is strongly about teaching people. Knowing a bit about educational theories will improve your content marketing. Let’s take a look at the different ways people learn, and how you can tap into that. How To Improve Your Educational Content Marketing Like A Successful Teacher via @JulieNeidlinger1. Constructivism: Using Our Experiences In constructivism, we use our own experiences to understand what’s going on around us. Those experiences have taught us what is right and wrong, what works and what doesn’t. We form rules and models on which we base future decisions or behavior. With constructivism, every experience is an act of learning. Every experience has meaning. What this means is that there is no particular standard that you can hold a group of people to, because a standard simply cannot encompass the broad experiences and interpretations of those experiences. Constructivism can be challenging if your audience is large and varied, because not all will have had the same experiences, and not all will have interpreted those experiences the same way. A tight niche audience, narrowly focused, will learn the same way more regularly. However, you can tap into constructivism if you can illustrate an experience you had, and interpret the meaning you extracted from it. In this way, you create both a shared experience and understanding of that experience with your reader. Create a shared experience and understanding with your audience. #contentmarketingThis is the classic anecdote approach, telling a story at the start of your content, but with a twist: You also have to provide the meaning of the story according to how you want your audience to understand it. Otherwise, they’ll search for a similar experience they’ve had, attach their own meaning, and you’ve lost them. Apply it to your educational content marketing: Brainstorm how you can create unique and memorable new experiences for your audience with your educational content marketing. Think about using different content types, finding new angles for your stories, and becoming a thought-leader who covers new, oft-ignored topics in your niche. Help your audience understand an experience you had to create a shared understanding. Think about turning those experiences into how-to posts,  and what works/what doesn't stories with big takeaways. 2. Behaviorism: Focusing On Behavior In behaviorism, the sole focus is on the observation and teaching of behavior. For teachers adhering to behaviorism, they are most concerned that their students acquire the preferred behavior. Pavlov, for example, and his dogs. Behaviorism generally uses rewards to produce the preferred behavior, though threats can do the same (albeit with a lower level of actual learning, which we’ll discuss next). In content marketing, the â€Å"threat† of scarcity, for example, can really get people to act. Here's what Pavlov can teach you about educational #contentmarketing.In some sense, you tap into behaviorism with your copy and especially with your call to action (CTA). You’re not too terribly interested if your readers deeply consider the philosophy of â€Å"Buy now!†- you mainly just want to incite the behavior of buying, right now. A focus on teaching a particular behavior is more subtle, and less overt. This isn’t a how-to approach to content marketing, but is more about writing copy that elicits particular behavior. This means getting people to behave based on conditioning. For example: â€Å"Give us your email and we will give you a free download!† 's Resource Library is an example of behaviorism applied to educational content marketing. That is a classic case of rewarding your reader for performing a particular behavior. If the reward is good enough, they’ll trust your future rewards to be worthy of the behavior you ask them to do in order to get them. This sounds a little crass, admittedly. Your readers aren’t dogs that will eat at the ring of a bell. But all of us are influenced by the reward feedback system, whether we care to admit it or not. Your reward might be: Free download Limited/exclusive access Ad-free/pop-up free access No waiting in a queue Discount pricing The trick is to use a stimulus before handing out a reward. Otherwise, you train readers to think that they can get great freebies from you, and the moment you decide to start asking for an email address or payment, they will be shocked. And with good reason: You didn’t enforce that behavior up until that moment. Apply it to your educational content marketing: Use content marketing to incite the behavior you'd like your audience to take. Like Pavlov, you can do this through a rewards system by giving your audience something valuable in exchange for their action. Apply the threat of scarcity to your educational content marketing. This works particularly well when you set up the classic challenge and solution scenario in your content, pinning  something like time or money as the motivator to change a behavior. 3. Brain-Based: Your Brain Wants To Work We all have a brain. Yes, even that driver you encountered this morning on the ride to the office. A brain-based approach to learning accepts that our brains want to work. They want to process information, because that is what they are for. A brain-based learning approach accepts that: We have spatial and rote memory, and they work in different ways. (I covered that here.) Our brain creates patterns, both for learning and also to provide understanding. Emotions are key in creating these patterns. (I covered that here.) Learning uses your whole body and all the senses. Learning happens best when we are challenged, not threatened (though â€Å"threatening† can spur on behavior, which relates to behaviorism.) Our brain works to understand the whole and the part, and can perform several functions at once (though be wary of thinking this is about multitasking, which will hurt your content marketing.) So, understanding all of these things about how our brain is working, a brain-based approach to learning makes the experience immersive. You are looking to add context to your content, in other words, whether through audio, visual, or text. You use examples from multiple angles to illustrate a point. You provide peripheral material to support your content. If the brain wants to work, you’re happy to give it something to do. It’s like thinking of the brain as a pincushion, with all of the different pins at an angle trying to find that place in each individual where the brain grabs on and really gets it. Apply it to your educational content marketing: Brain-based content includes audio, visual, and text-based content to help your audience immerse into your story with many different senses. Include many different examples to illustrate your points to help people learn. Provide immediate, short-, and long-term takeaways. 4. Motivation: We Do What We Want The motivational approach is in contrast to the behavioral approach. Instead of thinking that you can get people to do things through the proper rewards-based training, you instead accept that people are really going to do what they are motivated to do. What are your readers already motivated to do? My guess is you have some that are motivated to: Save money Same time Earn money Build a reputation Become better known Get more traffic/followers Become more knowledgeable Connect with others Gain respect of influencers If you know what motivates your readers (and I’m pretty sure you do- you can get a pretty good idea just reading the comments you hear back from them), then you can funnel that motivation into the behavior that you want from them. Educational marketing that connects into motivations is emotional, which makes it powerful.An important part of understanding motivational learning is that you, the content marketer, must show how what you have to say applies. Remember, motivational learning is not coercion; it is not rewarding behavior, waving a carrot in front of your reader. It relies, instead, on the motivations they already have in them. You have to show them how what you have to say or sell is in tune with that motivation. For example: â€Å"Save money now!† is OK. It certainly is of interest to those who want to save money. But†¦ â€Å"Tired of living paycheck to paycheck? Here’s your way out.† is a bit more specific, and taps into a more specific (and deeper) motivation. Plus, it adds an emotional element to it- you’re not only addressing the desire to get ahead financially, but you’re also addressing a fear (â€Å"What if I don’t have enough money at the end of the month!?†). Connecting emotionally with your audience breaks down barriers and gets to the heart of what really motivates them better than they even realize. They think they just want to save money, but you know it’s deeper than that. If true motivational learning is what you're after (and I’m going to suggest that it isn’t in just a moment), you’ll be doing away with all of your rewards. Your content will be good enough that you can simply ask readers to do the Big Buy-in without dabbling in email addresses and other reward-based training behavior. Most of us, though, aren’t going for pure motivational-based content. We also like to include behavioral training. Rather than go either/or with behavior and motivation, think of using both. Can you get the right behavior if you tap even just a little bit into a motivation they already have? Can you reward that right behavior and combine reward with motivation for an even stronger conversion? Yes, you can. Apply it to your educational content marketing: Research your audience's needs, whether it's a more formal survey or as colloquial as blog post comments. Then connect those needs into what you truly want to say and the action you want your readers to take. Publish content that resonates emotionally with your audience. How can you really strike a chord that will keep them engaged with your content, products, and brand? 5. Social Cognition: We Do What Others Do Social cognition learning theory asserts that we learn based on what everyone around us, and our culture, is doing. In this system, people learn by watching others and seeing how they solved problems, or how they behaved. Hierarchy plays into this, with people who are seen as being in authority or more esteemed as having their behavior carry a greater weight as far as meaning or learning potential (which explains the sorry state of influence of reality television from which many have learned from). Apply  social cognition to your #contentmarketing to help your audience learn how others solve...Social cognition also taps into constructivism a bit, the first theory we talked about, in that how we interpret experiences is also heavily influenced by our culture. In North Dakota, for example, if you have spent an evening with a group of friends, and one of them says â€Å"Well, I s’pose†¦Ã¢â‚¬  that means â€Å"I suppose it’s time I started for home.† If someone says it, they want the party to be over. From another culture, however, that experience would have a different (if any) meaning. Now, you can’t really do much to control your audience’s culture, because they are likely spread across many cultures. You can measure it analytically, somewhat, as far as tracking where they are from, what demographic they are in, and so on. But beyond that, your control over their larger culture is pretty limited. Here’s what you can do, however. You can create a micro-culture in your followers. Think of this as your tribe, the people who spend time on your website and social accounts. You can create a culture there with your own traditions, regular features, jargon, expectations, ethos- you get the idea. You can use social proof to indicate a culture preference. Social proof, as I’ve talked about before, is extremely powerful. It reassures your audience that others have trusted you, your content, your product- surely they can, too. You’ve seen this at work, where one dissenter in your comment section is sometimes convinced to change his mind because of other commenters. Call it peer pressure, call it social proof, the key is that those sheer numbers of people doing one thing (commenting! liking! sharing!) indicate a cultural preference within that micro-culture of your brand’s realm. If 10,000 people have downloaded your ebook, make that part of the CTA. Show the cultural trend. When we’re part of a group, we tend to pick up the thinking cues of the group and adopt them as our own. Sometimes this is not a great thing (such as in brainstorming with your team), but with your readers, it saves you a tremendous amount of work. If you can get the snowball rolling in the right direction, the social cues and nudges will make those who come along to learn later join in much faster than those at the start. It’s the difference of blogging that first week to a year later. As your audience grows, they start to do some of the work for you. How Do You Approach Educational Content Marketing? Some of this sounds a little creepy- â€Å"elicit proper behavior!†- but you really shouldn’t see  it  that way. Learning is more than simply memorizing facts, but covers such a broad range of activity. At the most basic, you’re etching an understanding in someone’s brain, an understanding of information, behavior, and experience. As a content marketer, you want your readers to learn the right information, but you also want them to learn they can trust you and that they can go to you to make a purchase and not regret it.

Monday, November 4, 2019

How Buddhism Integrated to the Chinese Society Essay

How Buddhism Integrated to the Chinese Society - Essay Example Buddhism succeeded to integrate to the Chinese society through its branched meditative practices, ethical practices, and theories of psychological, philosophical, and cosmological trends. In addition, Buddhism appealed to the Chinese people through its prospect of the release of frustration, the full development of human potential, with a personal relationship with an intangible and ultimate spiritual reality ("Buddhist Principles, Customs and Manners"). Hence, analytically speaking, the Chinese people accepted Buddhism with its teachings, which come from Siddhartha Gautama (the "awake"), and considered the historical Buddha. The life of the Buddha is rich in legends describing miracles and divine apparitions. But only 300 years after his death it began to be known by text, along with his teachings, with the Emperor Ashoka that the promotion throughout its area and sends missions abroad (Background to Buddhism: A history of Buddhism"). One of the paths through which Buddhism reaches the Chinese people is related to the essence of the Buddha, who is not regarded as a god or even as a divine messenger. It is the symbol of a principle, a thing which cannot be achieved but we must try to sketch by definitions ("Buddhist Principles, Customs and Manners"). ... However, modern Buddhism does not believe in reincarnation in a strict sense, but uses this concept in the form of parable ("Buddhism: What Buddhism is"). This parable says that a person is sentenced to die and return to Earth on the number of times it will take until it has reached the spiritual level necessary to escape from earthly life. Each time he dies he will be reincarnated in a different shape. These suites of reincarnations symbolize what Chinese people are experiencing in their lives ("Buddhist Principles, Customs and Manners"). Thus, according to the Buddhist theory of incarnation, if we drive someone brutal to satisfy our needs, we are reborn into an animal. In a spiritual work, we can kill these horrible things that we are born again and become once more, in a better form (â€Å"Background to Buddhism: A history of Buddhism"). Hence, these spiritual beliefs that are related to the theory of incarnation helped Buddhism to be integrated to the Chinese society. Moreover, for the Chinese people, what seemed appealing in Buddhism is the concept of "Dharma". It is the idea that the universe has meaning and humans have a role to play. There is only one dharma, by definition the same for everyone. Each religion is a light on the nature of Dharma, it teaches men how they should behave. A religion like Buddhism, for the Chinese, bases its teaching on the absolute. This religion teaches that the soul of the dead will live forever ("Buddhism: What Buddhism is"). It gives a specific instruction. It therefore resembles in many points of view other Chinese principles and religions derived from the Bible. What is unique about Buddhism, from the Chinese point of view is that it teaches that nothing is absolute

Saturday, November 2, 2019

Management and Leadership Paper Essay Example | Topics and Well Written Essays - 2000 words

Management and Leadership Paper - Essay Example The founder of Wal-Mart was Sam Walton. He opened up the first Wal-Mart store in Rogers, Arkansas in 1962. The goal of the Mr. Walton when he opened up the first retail store was to save people money to help them live a better life (Walmartstores, 2009). The company took off very fast and by 1969 the firm became a publicly traded company. The company’s trading symbol on Wall Street is WMT. Today the corporation enjoys a great level of success. The company is the market leader in the retail industry due to the fact that the service and prices the entity offers are superior to the competition. In fiscal year 2009 Wal-Mart generated $401 billion in global revenues while serving nearly 200 million customers per week (Walmartstores, 2009). Leadership and effective management are two critical success factors that enabled the company to achieve high levels of success. Management and leadership are two completely different business concepts. Leadership can be defined as a special case of interpersonal influence that gets an individual or group to do what the leader wants (Schermerhorn & Hunt & Osborn, 2003, p.286). Management is the act of performing the four managerial functions which are planning, leading, organizing and controlling. In order for a person to become an effective leader the group has to trust the individual. Leadership is not a trait that is limited to the managerial staff. Anybody within an organization can display leadership. It is very common for leadership to manifest itself within a team setting. In such a setting leadership provides the vision to achieve the end state goal (Kumle & Kelly, 2009). I have personally worked in teams in which I became the leader of the team in order to ensure that the team completed the project at hand. Depending on the circumstance a manager has to decide whether to act as a manager or as a